futurecraft.footprint

The 'Client': Adidas x allbirds

Date: August, 2021

Adidas x allbirds’ collaborative project FUTURECRAFT.FOOTPRINT is one that is first in its market - an environmentally conscious shoe that only takes 2.9 total kg CO2e / pair to make. The overall concept of these posters is to establish a distinctly natural and eco-friendly aesthetic. Additionally, the posters use design techniques of overlays and transparency to subtly reflect the transparent nature of the collaboration shoes, whereby consumers know what materials and processes were used to create the shoes.

Please note this is not an official project with the 'client'.