self-branding

The 'Client': Myself

Date: June, 2021

For this brief, I aim to brand myself - showcasing both my inner personality and curiosities, as well as incorporating elements of my culture as a Chinese-Australian designer. I am a child at heart - I appreciate quirky, cute, fun, and colourful things, and that continues to pervade my design style as well. To brand myself, I will be using the key characteristics of things that I like, organic shapes and patterns, bold colours, hand-drawn in nature, and a dream-like, sometimes nonsensical aesthetic as well.

These ideas will be communicated through my application to media such as wrapping paper, a mural for a 'client' - The Little Bookroom, and promotional greeting cards.