gorman

The 'Client': Gorman

Date: March, 2021

Gorman is an Australian female-owned brand by designer Lisa Gorman, that sells womens and kids clothing, home products and pet accessories. It's a lifestyle brand for women who would like to be surrounded by a lot of colour and pattern in their lives.

I am rebranding Gorman for its entrance into the Asian market. I mainly explored the idea of origami in consideration of the new market and their appreciation of paper handmade crafts, which adds to the playful nature of the brand. This is reflected through the logo, which was inspired by the folding and rounded edges of origami. The 'M' in the logo is suggestive of a long sleeved shirt with collar.

Please note this is not an official project with the 'client'.