national museum of china

The 'Client': National Museum of China

Date: April, 2021

The goal for this project is to rebrand the National Museum of China by enlivening and reinvigorating the museum through creating a more modern brand identity that appeals to people of all ages and backgrounds. The museum's function is to educate the public on Chinese history, however, due to the increasingly digital times, people such as the youth will tend to visit physical museums less and less. As such, it is necessary to attract the public to the museum with more expressive and dynamic branding.

It is important to maintain the cultural value and traditional look of the museum branding while enlivening it with a modern touch.

Please note this is not an official project with the 'client'.